| Brazilian hair straightening is rapidly | | | | |
| becoming wide spread, moving from its home in | | | | The technique used does not use chemicals to |
| brazil salons are adopting the techniques far | | | | open the hair cuticle to achieve the results; |
| and wide. The technique is known as Escova | | | | the process uses keratin which is a protein |
| Progressiva or in English translation | | | | that is found in your hair naturally, keratin |
| progressive blowdry. How does the technique | | | | is the protein that will make your hair |
| work and what are the benefits of using for | | | | tough, elastic and durable. If you want to |
| your hair. | | | | have straight hair then you need to have |
| | | | keratin. The technique is a natural |
| The basic concept is the heat is used to seal | | | | treatment and once it has worn off there will |
| in the hair cuticle with keratin, for those | | | | be no chemical imbalance and your hair will |
| who are not aware keratin is the natural | | | | be back to the original state. The general |
| protein that is found in human hair. What | | | | process will allow the natural negative irons |
| are the benefits of this for your hair? Do | | | | that are produced to break down the water |
| you have wavy, curly or kinky hair, well this | | | | molecule clusters into micro particles which |
| new technique is now all the rage with the | | | | in turn will allow the mixture to penetrate |
| celebrities. The process is said to take | | | | deep into the hair shaft and begin the |
| around 2 hours and the results are set to | | | | straightening process naturally. The process |
| transform your hair and straighten your hair, | | | | can cost anywhere between two hundred to |
| want to hear the best part......for up to 4 | | | | three hundred dollars and this will depend on |
| months! No need for endless revisits to the | | | | the type of hair you have and the length of |
| salon your hair is straight and stays | | | | the hair. |
| straight. | | | | |