| Brazilian hair straightening is rapidly becoming wide | | | | The technique used does not use chemicals to |
| spread, moving from its home in brazil salons are | | | | open the hair cuticle to achieve the results; the |
| adopting the techniques far and wide. The | | | | process uses keratin which is a protein that is |
| technique is known as Escova Progressiva or in | | | | found in your hair naturally, keratin is the protein |
| English translation progressive blowdry. How does | | | | that will make your hair tough, elastic and durable. |
| the technique work and what are the benefits of | | | | If you want to have straight hair then you need |
| using for your hair. | | | | to have keratin. The technique is a natural |
| The basic concept is the heat is used to seal in | | | | treatment and once it has worn off there will be |
| the hair cuticle with keratin, for those who are | | | | no chemical imbalance and your hair will be back |
| not aware keratin is the natural protein that is | | | | to the original state. The general process will allow |
| found in human hair. What are the benefits of this | | | | the natural negative irons that are produced to |
| for your hair? Do you have wavy, curly or kinky | | | | break down the water molecule clusters into |
| hair, well this new technique is now all the rage | | | | micro particles which in turn will allow the mixture |
| with the celebrities. The process is said to take | | | | to penetrate deep into the hair shaft and begin |
| around 2 hours and the results are set to | | | | the straightening process naturally. The process |
| transform your hair and straighten your hair, want | | | | can cost anywhere between two hundred to |
| to hear the best part......for up to 4 months! No | | | | three hundred dollars and this will depend on the |
| need for endless revisits to the salon your hair is | | | | type of hair you have and the length of the hair. |
| straight and stays straight. | | | | |