| In a market full of translators,
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| | Electrolux translated the following in an
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| translation agencies and translation
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| | American ad campaign: "Nothing sucks like
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| directories one is forgiven for feeling
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| | an Electrolux."Colgate introduced a
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| confused as to where to go and who to
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| | toothpaste in France called 'Cue', the
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| use. Finding a good translation service
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| | name of a notorious porno magazine.Coors
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| or translator is a key business decision
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| | had it's slogan, "Turn it loose,"
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| that should not be taken lightly.The need
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| | translated into Spanish, where it became
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| for reputable translation agencies and
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| | "Suffer from diarrhoea."....or when you
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| translators to take out professional
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| | take the D.I.Y. approach to
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| indemnity insurance is in itself an
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| | translation:In a Belgrade hotel elevator:
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| indication that things can and do go
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| | To move the cabin, push the button for
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| wrong, sometimes with heavy financial
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| | wishing floor. If the cabin should enter
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| consequences.Financial losses may occur
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| | more persons, each one should press a
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| through using a poor translation service
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| | number of wishing floor. Driving is then
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| or translator in a number of ways. For
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| | going alphabetically by national order.In
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| example, a badly translated business
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| | a Yugoslavian hotel: The flattening of
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| document, such as a contract or proposal,
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| | underwear with pleasure is the job of the
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| can have a devastating effect if a
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| | chambermaid.In an Austrian hotel catering
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| business decision has been based on
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| | to skiers: Not to perambulate the
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| faulty information. A brochure or
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| | corridors in the hours of repose in the
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| advertising campaign that has not taken
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| | boots of ascension.In an East African
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| into consideration local cultures can
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| | newspaper: A new swimming pool is rapidly
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| lead to a huge dent in an advertising
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| | taking shape since the contractors have
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| budget with only negative PR as the
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| | thrown in the bulk of their workers.In a
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| result. The possibilities for something
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| | Copenhagen airline ticket office: We take
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| to go wrong are endless.A good
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| | your bags and send them in all
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| translation service or translator will be
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| | directions.At a Budapest zoo: Please do
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| able to provide you with a solid
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| | not feed the animals. If you have any
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| background in translation, a good network
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| | suitable food, give it to the guard on
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| of translators to provide proof-reading
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| | duty.Although comical, the above examples
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| in addition to the straight forward
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| | perfectly demonstrate how easy it is for
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| translation and an understanding of the
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| | your translation to cause you problems.
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| cultural impact of language and
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| | It is crucial one understands fully what
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| translation.'Cultural Assessment' or
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| | their needs and requirements are when it
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| 'Linguistic Screening' is a process
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| | comes to translating a piece of work.Ask
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| whereby the translation service will
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| | yourself the following before
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| examine your text, brochure or
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| | commissioning any translation service
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| advertisement and ensure that none of the
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| | with a piece of work:1)What is the nature
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| words, images, photos or even brand name
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| | of the document or text? Why does it need
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| translate badly into the target
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| | to be translated? Who will use it or read
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| audience.The following translations are
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| | it?2)Does it really need translating? Can
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| all examples of what happens when a good
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| | it be summarised for gist instead?3)Can
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| translation service is not
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| | diagrams, pictures or maps be used to
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| used....Clairol did not test market in
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| | replace text which may be too descriptive
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| Germany the name of its "Mist-Stick"-- a
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| | or complex?4)Will it be used abroad or by
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| mist-producing hair curling iron. Mist
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| | people from differing cultures? Even if a
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| translates in German as "excrement" and a
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| | piece of work is going to be used by
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| "manure-stick" did not draw much
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| | American, Australian and British
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| interest.A new facial cream with the name
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| | personnel ensure that a Cultural
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| "Joni" was proposed to be marketed in
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| | Applicability test is performed.These
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| India. They changed the name since the
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| | basic measures can help avoid translation
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| word translated in Hindi meant "female
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| | blunders and ensure your translation
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| genitals."In Italy, a campaign for
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| | service provider understands fully the
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| Schweppes Tonic Water translated the name
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| | nature of the piece of work.Neil Payne is
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| into "Schweppes Toilet
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| | MD of Kwintessential, a cross cultural
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| Water."Scandanavian Vacuum manufacturer
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| | communications consultancy.
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