| Just like you shouldn't wait until Valentines | | | | partner that contributes something for the |
| Day to pamper your loved one, you shouldn't | | | | goody bag.Idea #2: Educational GiftsThis idea |
| wait until the next time you're launching a | | | | is best described with this specific |
| new product or service before your past and | | | | example... If you're a business coach, you |
| current clients hear from you. The pampering | | | | can host a client appreciation day. The |
| should continue all year long, if you want | | | | Client Delight Experience could include (i) a |
| loyalty and repeat business from them.A | | | | 60-minute, telephone-based, workshop-format |
| pattern I see again and again is the | | | | presentation on a hot business-building topic |
| "keep-attracting-new-clients-and-neglect-old- | | | | by a guest expert. (ii) mailing your clients |
| ones" syndrome.Considering these facts... It | | | | a hard copy "how-to" tips booklet that's |
| costs six times more to acquire a new client | | | | authored by another expert. (iii) a discount |
| than it costs to get repeat business from an | | | | coupon for a live seminar hosted by another |
| existing client. It's sixteen times easier to | | | | expert during the year.Idea #3: Dinner For |
| sell to your existing clients than to a new | | | | TwoMake arrangements with restaurants in |
| client, simply because your existing clients | | | | cities where you have clients. On every |
| already know, like and trust you. ... it is | | | | client's birthday send them a "free dessert |
| baffling why many small business owners | | | | for two" voucher from a local restaurant. A |
| ignore a client after the first sale, and | | | | savvy restaurant owner will know that your |
| only ever contact the client again when a new | | | | client is likely to eat more than dessert, so |
| marketing campaign is launched. And yet, they | | | | they would be happy to give away the dessert |
| expect the client to spread the word about | | | | freebie. I know this because I work with a |
| them.The success of your business doesn't | | | | lot of restaurant owners. Your only cost may |
| depend just on bringing in new clients. It | | | | be printing the voucher, but you'll find that |
| also depends on retaining current clients, | | | | some restaurant owners may take on that cost |
| getting repeat business from them, and | | | | too.Idea #4: Happy Birthday PackageOn the |
| encouraging them to tell others about your | | | | birthday of your best clients, arrange to |
| products and services.So how do you pamper | | | | have exclusive discount coupons and/or |
| your clients when you have a low marketing | | | | freebies from three different businesses. |
| budget?Simply get your joint venture partners | | | | For example, a 15% discount coupon from a |
| to contribute gifts that will create a Client | | | | gift basket company, a free facial voucher |
| Delight Experience for your clients... the | | | | from a Day Spa, and a 2-month free membership |
| kind of experience that will encourage your | | | | voucher from a business web site or fitness |
| clients give you more referrals, sing your | | | | club. Present each coupon and voucher in a |
| praises wherever they go, and keep coming | | | | separate fancy envelope and put all envelopes |
| back to buy more of your products and | | | | in a gift box with a card, and mail it to |
| services.Most small business owners implement | | | | your client as a "happy birthday" |
| joint venture marketing to acquire new | | | | package.These ideas are only the tip of the |
| clients. They forget that this powerful | | | | iceberg when it comes to how to use joint |
| strategy can also be used to enhance client | | | | venture marketing to "wow" your clients. If |
| relationships.It's a win-win situation | | | | you don't have clients yet, you can |
| because your joint venture partners will gain | | | | contribute freebies to other non-competing |
| exposure to your clients, and your clients | | | | businesses that have the type of clients you |
| will be happy that you added value to their | | | | target. You'll find that this tactic will |
| business experience with you, without | | | | send their clients your way.Copyright © |
| charging extra.Valentines, birthdays, | | | | 2006 by Habiba Abubakar and Emprez. All |
| thanksgiving, Xmas etc. are all opportunities | | | | rights reserved.Note: You are welcome to |
| to "wow" your clients with a Client Delight | | | | republish this article as long as the |
| Experience. Here are four ways to do this by | | | | resource box at the end is included fully and |
| using joint venture marketing:Idea #1: Day | | | | unaltered.Habiba Abubakar, a.k.a. The Profit |
| Spa BonanzaContact a local Day Spa and let | | | | Diva, specializes in helping small business |
| them know you're preparing a Valentines Day | | | | owners who are struggling to increase their |
| goody bag for your clients. Ask them to | | | | client base and are tired of earning mediocre |
| contribute an exclusive "get two facials for | | | | profits. The tips in this article have been |
| the price of one" voucher or a discount | | | | excerpted from her home-study program, "Joint |
| coupon for selected spa treatments. You can | | | | Venture Profits For Small Business Owners. |
| share printing costs with each joint venture | | | | |