| International Advertising is not easy and it gets a | | | | really messed up. You see in Italy, a campaign for |
| little tricky due all the many cultural differences | | | | Schweppes Tonic Water translated the name into |
| and this of course makes a lot of sense, | | | | Schweppes Toilet Water.Well I must say that I |
| however when you couple that with the language | | | | agree with our online advertising guru and business |
| translations well it can get rather tricky indeed, | | | | consultant those are major mistakes and thus it |
| say the top University Professors teaching | | | | proves the point that International advertising is |
| International Advertising. In fact there are | | | | hardly as easy as it looks. And there is nothing |
| numerous case studies and many dirty little | | | | dirtier than manure or toilet water when you are |
| secrets say Advertising Experts.One online | | | | trying to market your products to consumers in |
| advertising writer and experts reminds of a | | | | foreign lands. So, perhaps you will consider this in |
| couple of really unfortunate instances; Clairol | | | | 2006, especially if you are going into advertising or |
| introduced the "Mist Stick", a curling iron, into | | | | you are in charge of your companies overseas |
| German only to find out that "mist" is slang for | | | | marketing campaigns."Lance Winslow" - Online |
| manure. Not too many people had use for the | | | | Think Tank forum board. |
| "manure stick." Then a bottled beverage company | | | | |