| International Advertising is not easy and it | | | | beverage company really messed up. You see in |
| gets a little tricky due all the many | | | | Italy, a campaign for Schweppes Tonic Water |
| cultural differences and this of course makes | | | | translated the name into Schweppes Toilet |
| a lot of sense, however when you couple that | | | | Water.Well I must say that I agree with our |
| with the language translations well it can | | | | online advertising guru and business |
| get rather tricky indeed, say the top | | | | consultant those are major mistakes and thus |
| University Professors teaching International | | | | it proves the point that International |
| Advertising. In fact there are numerous case | | | | advertising is hardly as easy as it looks. |
| studies and many dirty little secrets say | | | | And there is nothing dirtier than manure or |
| Advertising Experts.One online advertising | | | | toilet water when you are trying to market |
| writer and experts reminds of a couple of | | | | your products to consumers in foreign lands. |
| really unfortunate instances; Clairol | | | | So, perhaps you will consider this in 2006, |
| introduced the "Mist Stick", a curling iron, | | | | especially if you are going into advertising |
| into German only to find out that "mist" is | | | | or you are in charge of your companies |
| slang for manure. Not too many people had use | | | | overseas marketing campaigns."Lance Winslow" |
| for the "manure stick." Then a bottled | | | | - Online Think Tank forum board. |