The Tanya Factor

Is it me or are the 1998 Winter Olympics aboutis all about: the human need to experience danger
as exciting as watching old people speedwalk atand excitement at someone else's expense.
the mall? Don't get me wrong, I'm as patriotic asForget the thrill of victory. We want to see the
the next guy, but when the nightly highlight showagony of defeat.Dr. Beechwood A. Jing, Professor
contains fifteen minutes of slow-motion replays ofEmiritus at the South Hampton Institute of
the day's curling competition (an event that'sTechnology's Hammond-Eggar Anthropological
boring at regular speed), you know something isDepartment, is the man credited with identifying
wrong.So what's missing this time around? There'sThe Tanya Factor. Dr. Jing recently completed an
no Tanya Factor.The Tanya Factor is a theoreticalextensive two day/three night study that
law of physics which takes into account threeconcluded, without The Tanya Factor, life as we
basic rules of human nature:know it can be pretty damn boring.Dr. Jing found
Rule #1: Most people are only human.that, contrary to popular belief, most people don't
Rule #2: Everybody screws up once in awhile.go to hockey games just to see large, toothless
And,men skate gracefully around the ice. No, most
Rule #3: When somebody screws up, the rest ofpeople go to hockey games to see large,
us will stand in line to watch. Imagine Murphy'stoothless men beat the crap out of each other!
Law with a live studio audience, that's The TanyaHe also discovered that most people don't go to
Factor.The Tanya Factor is named in honor ofthe races just to watch the pretty cars go round
Tanya Harding, that wonderful piece of Olympicand round the track. Most people go to the races
white trash who made the 1994 Winter Gamesto see the pretty cars crash into each other at a
such a "must see" event. You remember Tanya,hundred miles an hour! I had no idea, did you?The
the chainsmoking, hard-drinking, foul-mouthedonly sign that The Tanya Factor is at work in
figure skater who, along with her nitwit husband,Nagano has come from Ross Rebagliati, the
Jeff Gillooly (who has since changed his name toCanadian snowboarder whose gold medal was
Stone because no one could say Gillooly with ataken away after he tested positive for
straight face), tried to disable rival skater Nancymarijuana. To understand why an athlete would
Kerrigan by hitting her in the knee with a leadrisk smoking pot during the Games, you have to
pipe. Tanya escaped serious jail time, but wasunderstand what snowboarding is all about. You
charged with having lousy taste in men andstand on a miniature surfboard and fly down the
banned from competitive skating forever. Tooside of a steep mountain at a speed that's
bad. Athletic role models like Tanya don't comeroughly twice the speed of light. Nobody in their
along everyday (unless you count Mike Tyson,right mind would do that straight! Of course he
Dennis Rodman, Latrell Sprewell, etc.).But Tanyahad pot in his system. That's probably why he
was special. This was a woman who puffedwon the gold medal. He was trying to get down
Marlboro cigarettes and swilled Budweiser fromthat mountain before all the Doritos were
the can while attempting difficult skatinggone!Finally, Dr. Jing believes that The Tanya
maneuvers like the double cowpie and the tripleFactor doesn't just apply to sports, but to
decker klutz. This was a woman who lived in aeveryday life, as well. That's why TV shows like
trailer and drove a Dodge Ram pickup that had a"Top Cops" and "The Worlds Deadliest Car
gunrack in the rear window and a bumper stickerChases" and "The World's Deadliest Animal
on the tailgate that read "I'll kneecap your honorAttacks" and "The World's Deadliest Car Chases
student!" This, my friends, was a real woman, atInvolving Top Cops Chasing The World's Deadliest
least where I come from.Thanks to Tanya andAnimals" are so popular. They get our hearts
company, the 1994 Winter Games became thepumping, our blood going, our adrenaline flowing.
greatest show on earth. We all tuned in, thoughThey give us what we want. They give us
none of us really cared about flawless skating andTanya.And our knees are none the worse for
perfectly executed jumps. We just wanted towear.From "Small Business Q&A" With Tim Knox
see what Tanya was going to do next, as ifTim Knox is a nationally-known entrepreneur,
there really was the chance that she and Nancyauthor, speaker, and radio show host.
would beat the bejesus out of each other in theTim has helped hundreds of entrepreneurs realize
middle of the ice. That's what The Tanya Factortheir business dreams.