| Suggestive selling is a powerful tool
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| | on to what the customer is buying can be
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| that can increase your revenues-and your
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| | effective. The customer is more likely to
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| bottom line-significantly. We are all
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| | see such a suggestion as helpful than as
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| used to the order taker at a fast food
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| | simply a sales ploy.Consider making the
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| place asking if we want fries with our
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| | upsell a "two-fer" offer. Because the
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| burgers, or if we would like to
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| | customer bought one item at regular
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| "Jumbo-Size" our orders, but suggestive
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| | price, they are able to get a second at
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| selling can work in any business.Shoe
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| | half price.The add-on product should have
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| stores suggest socks or polish to go with
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| | a lesser cost than the base purchase.
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| your new sneakers, hair salons recommend
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| | Suggesting batteries to go with a radio
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| styling products, and stores selling
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| | works. Recommending a radio to go with a
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| electronics offer an extended warranty on
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| | battery purchase doesn't.Don't hit
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| the gadget you just bought. In each case,
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| | customers with a lot of upsells. One (or
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| the business encourages the customer to
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| | possibly two) is enough. Badgering them
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| add on to the purchase they are
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| | to buy more can backfire and maybe even
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| making.Upselling can be done in person,
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| | kill the sale completely.Make sure
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| on the phone or over the Internet. Many
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| | employees and order takers are making
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| online shopping carts allow you to set up
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| | upsell offers to customers. Remind them
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| a product-specific upselling page. That
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| | of the importance of doing so, and
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| means that when someone orders Product A,
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| | consider rewarding them for great
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| they get the suggestion that goes with
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| | results, or even when you "catch" them
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| that product. Someone who orders another
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| | upselling. Give telephone order takers a
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| product receives a recommendation
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| | script that includes a suggestive sales
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| appropriate to that product.Here are some
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| | offer.Done properly, an upsell is helpful
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| tips to make suggestive selling work for
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| | to the customer and builds your profits
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| you:Make the suggestion after the
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| | as well.Copyright Cathy Stucker. As the
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| customer has made a commitment to buy.
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| | Idea Lady, Cathy Stucker can help you
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| Don't try to add on to the sale before
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| | attract customers and make yourself
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| the customer has made a firm decision and
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| | famous with inexpensive and free
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| is in the process of buying.Upsells
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| | marketing ideas. Get free marketing tips,
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| should be related to the original
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| | articles and more at
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| purchase. An upgrade, a warranty,
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| | Cathy is also the author of The Mystery
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| accessories, or something else that adds
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| | Shopper's Manual.
|
